Swarovski.
Swarovski.
The Idea.
Swarovski approached Medoff with a specific issue: How can Swarovski build brand awareness for Crystals-From- Swarovski? Medoff was up to the task.
Medoff created a holiday themed pop up called “Bright. Shiny. Things.” in Chelsea Market, NY from December 4-10. This was Swarovski’s first-of-a-kind pop-up shop featuring Ingredient Branding Partners in North America.
We will combine 65 brands of various products, glittering events and unique activities into one spectacular, crystallized setting.
Doors opened for sales on December 4 and close December 10.Medoff successfully generate awareness for Crystals-From-Swarovski brand, its website and its Partners.
The Experience.
65 brands participated and over 480 products sold.
Effective pre-promotion with PR, social media and cross-promotion with partners resulted in a great turn out (over 8,000visitors)
Effective activations (sign up slots were filled immediately for all the activities, lots of excitement from consumers)
Great media coverage (overall total impressions: 74,707,721)
High consumer engagement on social media
Augmented Reality and Virtual Reality were a hit, lines forming to participate
98% said they would recommend the pop-up shop to their family and friends
